KIBBLE KRUMBLR
Kibble Krumblr is a sleek, modern addition to your smart home technology. This automatic pet food grinder and dispenser is designed for the young, on the go pet owner who cannot always be home to take care of their furry friend. Take one less stress out of the day by depending on the Kibble Krumblr to feed your pet, and track it's success away from home with the app.
My Role
TEAM PROJECT
PRODUCT + APP DESIGN
For this project, I assisted in conducting market research and writing the executive report. I designed and developed the wireframes and mobile UI.
Research
Before we could develop a pet product, we needed to conduct research to get insight as to which direction we should head in--the internet was our best friend.
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We found that the pet industry, the most popular trend is pet nutrition. More pet owners are choosing to purchase natural, organic foods over mid-grade.
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More and more millennials are choosing not to have children and are instead owning pets. They are treating these pets as their own and are willing to splurge on them to provide the best care possible.
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Product Design
Following the growing smart home technology and pet market trends, as well as our user's behaviors, we brainstormed and created the Kibble Krumblr.
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Wireframes + Interactions
LOGIN
SIGN UP
TAP TO VIEW
DETAILS
SLIDE TO ADJUST
ENTER TIMES
+ MEALS
TAP TO SELECT
TAP TO OPEN
1.0
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Log in
Sign Up
2.0
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Stats - View data about the Kibble Krumblr
3.0
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Graph - View data about pet's eating habits to track nutrition
4.0
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Settings - Set preferences for the Kibble Krumblr
Physical Product Design
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Removed controls on the KK and let all preferences be set on the app
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Removable tray for cleaning
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Sensor in tray to weigh food for data tracking
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Easy open lid for refilling with latch
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Grinding technology to adjust kibble size
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Screen Designs
Implementation
Our promotion plan for the Kibble Krumblr is to create advertising in an environment that millennials already pay attention to: the pet Instagram world.
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An example of success is the BarkBox, a monthly subscription for toys and treats for dogs. Their primary source of advertising is through Instagram, targeting the top followed dog accounts and paying for promoted posts. In several years, BarkBox's company has gained a value of $150-$200 million. By following in this company's footsteps, we plan to be just as successful in years time.
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